Google, Meta and GA4 report different numbers
Marketing & Measurement
Marketing performance does not end inside the advertising platform.
We connect campaign, web, lead, order and payment data so you can see what actually contributes to business outcomes.
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CONTROLLED TRANSITION
Typical situations
Marketing measurement & analytics
Lead or order source is lost
Campaign activity cannot be tied reliably to revenue
There is no usable business-level feedback loop
Marketing & Measurement
01CAMPAIGN
02SESSION
03LEAD / ORDER
04PAYMENT
05BUSINESS RESULT
Engineering principle
Understand first. Change second.
We start with the current system, the business objective and the real risks. We recommend a rebuild or technology change only when there is a defensible reason and clear business value.
Next step
Let’s discuss it.
Briefly describe the situation. The first conversation is designed to establish whether there is a meaningful problem to solve together and what the next step should be.
office@mentis-lh.com